The POS decides.
In the end it is the one who owns the POS that decides that can be successful. Who did not arrive at the POS already lost. We build products for the moment meaning they must work when they are at the POS. And we know exactly, how to make them work. There is no question that our products are simply pleasing and have to meet our own expectations in taste.
We are proud of our products. This way many fine little brands were created over the years which we position as price entry brands. These boulevard brands aim to give the customer the biggest advantage.